Best Ways To Sell Your Online Course in 2020

Best Ways To Sell Your Online Course in 2020

  • 25/01/2021

Best Ways To Sell Your Online Course in 2020



Online classes are the “in-thing” right now. With everything being digitized and people wanting comfort and convenience more than anything else at the moment, it is only wise to step into the digital industry to see some good returns on your investment. If you are a person looking to start a new business or one who is looking for better ways to increase profits you are at the right junction.

The number of students taking online classes is on a steady raise. Especially with this past year and the Covid-19 stint leading to a global closure of all educational institutions, there can be no better timings to set up your own. Currently the online tutoring business is a 200 billion dollar business. And tapping into this treasure trove is not going to be a cakewalk. Though the product might seem easy to work with, you will be astonished to see how much labor goes into making a great online platform for learning and running a business based on that.


In this article, we will basically educate you on how to sell online courses?

Though all the steps like- planning, organizing and developing an online platform play a very important role in the overall business setup, in the end everything depends on how you sell yourself to the right audience. You need to have some creative and right market plan and the strategies to be able to get the perfect visibility. In order to land high SERP (Search Engine Result Page) ranking you will have to come up with some innovative ideas to sell your online course.


In order to make good sales you need to understand the different types of marketing strategies there are. Here is a list of the most popular methods used. You can either rely on one method or you can prepare your own concoction that will suit your business aptly.

  • SEO Optimization
  • Social Media Marketing
  • Content Marketing
  • Digital Marketing
  • Podcasting and Webinars
  • Influencer Marketing


Now that you know what all are the different types of marketing methods you can adopt them efficiently in order to gain considerable profits. There are three main ways by which you can sell your digital products.


  1. YouTube channel:

There is no need to introduce YouTube. This is one of the most viewed platforms in the world. Launched in 2005, this platform was a massive hit instantly. Within just a year it garnered about 60% of the total video views over the world wide internet. So, you can only imagine the reach it has now. Though many other video streaming platforms have come up, YouTube still remains as one among the most preferred one.


There are about 2 billion unique users on YouTube. And leveraging this aspect you can launch your online course on YouTube and earn your visibility. Here too SEO optimization plays a major role. So, before you upload your final edited version of your videos and create a YouTube channel for yourself, make sure you-

  • Create SEO optimized video title
  • Write a keyword-rich description
  • Create a catchy thumbnail
  • Confirm and schedule you’re the publish dates and be consistent in uploading relevant videos


On the other hand you will have to have a lot of patience before your business takes off. Given that about 500 hours of video are getting uploaded to YouTube every minute across the world, it will definitely take time for your videos to be picked up by viewers as well. But, in all this you need to maintain the discipline and keep uploading as many as videos on a scheduled timeline. You need to also be prepared to provide information for free. This is an investment for the long run. Here are a few other ways in which you can sell your online courses on YouTube.

  • Earn revenue by advertising
  • Pair up with brands and get sponsorships
  • Provide channel membership
  • Sell off-platform products
  • Affiliate marketing


  1. Through an established eLearning platform:

Before you launch your own online course platform it is always advised to first put yourself out there through another platform that has already made a name for itself in the field. There are many advantages and disadvantages attached to selling your online courses using this method. You will have to be fully informed before you take any decisions. Hence, here you go…


Let’s look at the disadvantages first:

  • You will be provided with restricted customer details
  • You will be subjected to predefined rules
  • You will have lack of flexibility
  • You will have to divide your share of profit and pay a commission to your host platform


Now, let’s see the advantages:

  • You will have a ready-to-connect user base
  • Extremely time and cost efficient
  • You will have credibility
  • You will get 24*7 technical support
  • You will have a brand protection
  • You will have a community to rely on


  1. By building your own eLearning platform:

Last but not the least, there is not like having your very own eLearning platform. As stated earlier, this method also has its own pros and cons. However, if you are willing to invest in this business and start everything from scratch and build an empire all on your own, this is your best shot.


As you might have already researched this subject at least on a base level, you will be aware of the actual, basic steps that are required to build your virtual coaching business. However, we have listed the steps below for your benefit.

  • Know your competitors and target audience
  • Select your subject matter of expertise
  • Draft a business model
  • Cumulate a revenue model for your business
  • Collate a course outline
  • Accumulate your course material
  • Develop a feasible tutorial software
  • Build an effective website
  • Promote and market your online course


Once you have your business plans, revenue models and course materials all figured out you will have to decide how you want to develop your virtual tutoring website. Based on how much you are willing to financially invest and the amount of time you have to go live you can choose to either-

  1. Build your platform from scratch all on your own or by hiring an exclusive tech team to do it for you. Then sell online courses from your own website.


  1. Purchase a turnkey solution. A turnkey solution is nothing but having a ready-made live tutoring software tailor-made to suit your requirements ready to be launched at your convenience. Here are the perks of purchasing a turnkey solution.
  • Onetime payment
  • You will get the source code
  • Customization can be incorporated
  • It is Cost-effective
  • Immediate launch of your platform and many more

There are many well-established software solution companies that offer you this service. Some of the most notable ones are- Apple Final Cut Pro, Apple Final Cut Pro, Pinlearn, GoToMeeting etc.


Hope you have gathered the required information you were looking for. We would suggest you try out some options before you decide on the method you want to sell your online course through. These are not the only ways in which you can promote and market them. We are in the age of technological advancement and you should be able to get out of the mundane boundaries and get creative with what you have in hand. You can always use a permutation and combination of two or more methods and come up with one of your own that will suit your business interests the best and make the most of it.

And lest you forget, we are always here to guide you on the right path.

Good luck!


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