Top 5 certifications of digital marketing

Top 5 certifications of digital marketing

  • 20/10/2020


The use of the internet, social media, search engines, and other channels to reach out to consumers is known as Digital Marketing. Understanding the art of digital marketing can be very useful in today’s world. It's essential to keep learning new skills and earn certifications to keep up to date with digital marketing trends. Nowadays, where every business has moved onto the digital space, having the most recent digital marketing skills and qualifications will always give you an edge over other candidates. There are many digital marketing courses found online.

Google AdWords Certification

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Google Ads is a powerful online advertising program, where online ads are created to reach people only when they are interested in a particular product or service. It is a useful tool for organizations that are looking for a return on their investment in digital marketing. It is a pay-per-click advertising platform. To become a professional Google AdWords certified, you should have the ability to demonstrate knowledge and pass two exams of Google AdWords. This certificate is only valid for a year and is free of cost.

HubSpot Content Marketing Certification

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Content marketing is all about honest, educational, insightful, and transparent information of a company or business. As content marketing is one of the most important pillars of digital marketing, HubSpot allows marketers to be professionally certified in it. It is a three- and half-hour course consisting of different aspects of content marketing, like storytelling, content promotion, content ideation, and analysis. Being HubSpot Content Marketing certified helps marketers implement and execute their content marketing strategies effectively. It can be obtained free of cost.

Hootsuite Social Media Marketing Certification

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Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. to connect with potential customers and increase sales. Hootsuite is a popular platform that offers a variety of social media marketing training, from advanced social media courses. This certification comprises 15 lessons and assessments, testing your social media marketing concepts and knowledge. Passing a 60-question online exam is all you need to receive a badge and to list in the web site's directory. The certification never expires; however, costs differ from course to course.

Google Analytics Certification

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Google Analytics is an essential analytical tool for search engine optimization (SEO) and marketing purposes and provides statistics to businesses. It is also used to measure the growth of website traffic, easy to use, and is an essential tool in a marketer's digital marketing toolkit. To be Google Analytics certified, reviewing study material, and taking an exam is all that's needed. The exam can be retaken in seven days in case success was not obtained in the first try. Also, the review is free of cost online.

Copyblogger Certified Content Marketer

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Regarding blogging, a copy blogger is one of the leading resources on digital marketing. The Copyblogger certified content marketing program is a part of the copy blogger authority. This program is mainly for content creators and strategists. To be a copy blogger certified content marketer, a marketer has to be a member at the copy blogger authority and pay for the certified training. This program is only offered for a limited time. Once the training is completed, and content samples are submitted and approved by a copy blogger, then the certificate is received and does not expire. The cost for this certification varies for the membership and the program.

Overall, to be at the top of the game in the employment world, different digital marketing certifications are essential. Every skill and certification counts as a block to building towards personal development and reputation in the digital marketing world.


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